Marketing as part of business growth strategy

Ladies and Gentlemen!

Lex Analitik Training Centre would like to invite you to attend a workshop on “Marketing as Part of Business Growth Strategy, How to achieve 30% Growth in 3 Months” to be held on February 22-23, 2012 in Almaty. Duration: 9am to 6pm.

Objectives and benefits: From 2010 many world markets started to enter a post-crisis growth stage which is expected to continue through 2012. Every year thousands of new products appear on the market, production costs are growing at a phenomenal rate of 20-40% per year, with marketing strategies becoming less and less effective. The consumer has become more experienced - now spending no more than 8-10 seconds to make his product choice (for instance with food products).

Specialists of the agency “Kachalov & Colleagues” have developed new practical techniques that have been tried and tested in hundreds of projects. These marketing management techniques can help achieve profitable growth of 20-40% in only 3-4 months.

This workshop combines innovative theories with hands-on practical training in the form of discussions, case studies and group exercises. The participants will learn new approaches based on the most recent studies, and these approaches will provide a fresh perspective when dealing with key business issues.

Contents:   Covering the whole range of marketing activities the workshop gives an understanding of the current market trends, brand value creation and introduces new marketing management tools. Participants will undertake marketing analysis and take part in interactive problem solving.

In the course of the workshop participants will:

•    Be presented with more effective marketing techniques to transition from traditional to the latest models
•     Examine new methods of market forecasting for the current year and for the next 20 years
•    Get an understanding of what determines sales/market share of a product or company
•    Identify how correctly established product positioning  affects  business growth
•    Acquire assessment tools to determine effectiveness of marketing solutions

Workshop participants will study the following 3 main modules:

Module 1. Sales Planning within 90%+ Accuracy

1.    Key factor of market development  or how to assess potential of any region
2.    How to accurately plan your sales
3.    List of product groups and services with potential for demand growth in the next year
4.    How to forecast your future market for the current year and for the next 20 years
5.    Business performance management methodology - how to predict who will go bankrupt and who will survive

Module 2. Positioning - making a sale in 7 seconds

1.    How to quickly put together a list of your clients needs
2.    How to establish correct marketing positioning and how it differs from hot air.
3.    Two components of marketing communications
4.    How many brands a company needs: one or many
5.    How customer satisfaction affects sales growth and staff motivation

Module 3. 200%+ Effective Marketing

1.    Only 3 steps from sales targets to communications targets.
2.    How to make promotions 2-3 times more effective through customer segmentation.
3.    Which communications and promotions can help you sell during the hot season and which will work better during the cold season
4.    Return on Marketing Investment Analysis
5.    How to select 200%+ effective marketing techniques.

Participants:  This workshop is aimed at a wide range of managers and specialists from large and small businesses. Participants are expected to be from, but not limited to, the following positions: General Directors, Business Development Managers, Financial Directors, Marketing Directors/Managers, Advertising Directors/Managers, and Brand Managers.

Many companies consider it to be beneficial to send several participants, from various departments, to this type of workshop, such as Marketing, Finance, Business Development and Sales departments. Such team participation contributes to collective knowledge and experience. It encourages the creation of new concepts and ideas within the company thus enhancing the total value of the workshop for the company.

Workshop Presenter:    Igor Kachalov – founder and director of the agency “Kachalov and Colleagues”, marketing consultant for Russian Top 10 companies, works as a consultant for such companies as Coca-Cola, ATF Bank, Pepsi, Mr. Doors, amongst others.

You can get further information by checking lectures and books of the presenter on www.kachalov.com.

Previous participants’ comments on the professionalism and practical value of the workshop:

•    “Return-on-Marketing Investment Analysis + examples of successful / unsuccessful techniques were the most valuable”. M.Starostina, Coca-Cola HBC
•    “Versatile approach, ability to apply techniques and skills learnt from the workshop in making day-to-day business decisions at the preliminary assessment stage.”  D.Troshkin, MTC
•    “Case studies, systematic approach: general marketing concept was presented very well + practical applications in different scenarios.” V.Kondratiev, Beeline
•    “Very hands-on market forecasting techniques, positioning, assumptions and reasons for decision making and pricing policy.”  D.Volodin. Banque Societe Generale Vostok
•    “Many good real-business examples, I have learned a lot about market operation.”  A.Ievleva, Hilton

Seminar Cost is 100,000KZT. The cost includes seminar attendance, refreshments (lunch, 2 coffee breaks); comprehensive hand out materials, certificate of completion signed by the presenter.

Venue:  Almaty, "Shera" Hotel, 282, Furmanova Street, corner of Khadgimukhana Street.

100% Satisfaction Guarantee

If the workshop does not meet your expectations, the presenter guarantees to pay your money back.

To register as a participant or if you require any further information please contact Ms. Assel Egizbayeva, Training Centre Administrator, by calling  8(727)258-48-88, 258-48-89 or e-mail: a.egizbaeva@lexanalitik.kz.

Please note that the deadline to register for the workshop is 13 February 2012.

We look forward to welcoming you and your colleagues at the Workshop!

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