Marketing master-class (5 pm start) - Complimentary

Ladies and Gentlemen!

Lex Analitik Training Centre would like to invite you to attend a COMPLIMENTARY (FREE) Master-Class «Marketing as Part of Business Growth Strategy. How to Double your Sales while Making a Profit»,  to be held on 21 February 2012 in Almaty. Time of the class: 5pm to 7 pm.

The best available training course since 2002 according to Coca-Cola and the Russian Academy of National Economy.

Relevance:  2011 became the year of transitioning to a new economic growth for the market of Kazakhstan and of many other countries. However the economy is far from being stable. Many businesses are still at risk of bankruptcy. This is caused by the fact that many traditional business tools no longer work in the current conditions. In most cases, performance of Kazakhstan businesses is 2-3 times below the current market rates. This means that 80-90% of the businesses are simply declining in growth and profits.

New business tools however can help businesses start to grow in 3-4 months. This master-class will feature five techniques for profitable growth at the current stage of the market development. The class will involve discussions with participants and case-studies.

Main topics of the Master-Class:

1.    Overview of the current economic situation in Kazakhstan and main stages of new economic growth.
2.    Business efficiency analysis: how quickly evaluate expertise of your business and its partners and increase sales efficiency.
3.    Market information criteria and what data you need to make effective business decisions.
4.    Effective market positioning of your company in corporate sales and increasing direct sales efficiency by 2-3 times.

Previous Participants Comments:

I found the product presentation-to-sales ratio analysis and sales optimization analysis very useful. S.Bekareva, Coca-Cola CCHBC

Structured and detailed material presentation provided further understanding of the latest trends in marketing and merchandising. E.Ivanova, Coca-Cola HBC Eurasia

I have discovered a lot of new solutions I can use practically in my own work. Practical examples of successful and failed businesses were of special interest. E. Paramonov, Multon

Models available in electronic format allow the course participants to work effectively during the training, and also use at participants’ work place. E.Magrizkaya,  Baltika Ltd

The seminar helped systemise all extensive statistical and theoretical material. At the same time we learnt useful techniques to conduct negotiations with partners at any level. V.Osnos, Nidan.

We look forward to welcoming all interested parties, managers and specialists from large and small businesses at the workshop. Participants are expected to be from, but not limited to, the following positions: General Directors, Business Development Managers, Financial Directors, Marketing Directors/Managers, Advertising Directors/Managers, Brand Managers.

Workshop Presenter: Igor Kachalov – founder and director of the agency “Kachalov and Colleagues”, marketing consultant for Russian Top 10 companies, works as a consultant for such companies as Coca-Cola, ATF Bank, Pepsi, Mr. Doors, amongst others.

You can get further information by checking lectures and books of the presenter on www.kachalov.com.

Cost of the workshop: FREE

To register as a participant or if you require any further information please contact Ms. Assel Egizbayeva, Training Centre Administrator, by calling  8(727)258-48-88, 258-48-89 or emailing a.egizbaeva@lexanalitik.kz

Please note that the deadline to register for the master-class is 13 February 2012.

We look forward to welcoming you and your colleagues at the Workshop!

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