Training from Igor Kachalov: Marketing as part of Business growth strategy. How to achieve 30% growth in 3 months

Background

2011 became the year of transitioning to a new economic growth for the market of Kazakhstan and of many other countries. However the economy is far from being stable. Many businesses are still at risk of bankruptcy. This is caused by the fact that many traditional business tools no longer work in the current conditions. In most cases, performance of Kazakhstan businesses is 2-3 times below the current market rates. This means that 80-90% of the businesses are simply declining in growth and profits.

Specialists of the agency “Kachalov & Colleagues” have developed new practical techniques that have been tried and tested in hundreds of projects. These marketing management techniques can help achieve profitable growth of 20-40% in only 3-6 months. This workshop combines innovative theories with hands-on practical training in the form of discussions, case studies and group exercises. The participants will learn new approaches based on the most recent studies, and these approaches will provide a fresh perspective when dealing with key business issues.

Key Benefits and Objectives

Equipped with the latest techniques you will be able to present your position to the company management based on sound calculations and show how your decision can increase company sales and profits.

In the course of the workshop participants will:

•  Be presented with more effective marketing techniques to transition from traditional to the latest models

•  Examine new methods of market forecasting for the current year and for the next 10-20 years

•  Get an understanding of what determines sales/market share of a product or company

•  Identify how correctly established product positioning affects business growth

•  Acquire assessment tools to determine effectiveness of marketing solutions

Agenda

Covering the whole range of marketing activities the workshop gives an understanding of the current market trends, brand value creation and introduces new marketing management tools. Participants will undertake marketing analysis and take part in interactive problem solving.

Block 1: Sales Plan with 90%+ Accuracy

1. Understanding the key factor of market growth and estimating the market potential of any region
2. Analyzing the current state of the market and forecasting its development for the next 20 years
3. List of product groups and services with potential for demand growth in the next year
4. How to accurately plan your sales
5. Effective price setting: products that need price increase and price decrease
6. Retaining your customers, which factors lead to business growth
7. Business performance management methodology - how to predict who will go bankrupt and who will survive

Block 2: Positioning – Making a Sale in 7 seconds

1. How to quickly put together a list of your clients needs
2. How to establish correct marketing positioning and how it differs from bla-bla-bla
3. Two components of marketing communications
4. How many arguments you need to increase sales
5. Optimal length of an advertising message
6. Ideal selling presentation
7. Converting customer satisfaction into growing sales and staff motivation

Block 3: 200%+ Marketing Efficiency

1. Only 3 steps from sales targets to communications targets
2. How to make promotions 2-3 times more effective through customer segmentation.
3. Which communications and promotions can help you sell during the hot season and which will work better during the cold season 
4. Return on Marketing investment analysis
5. How to select 200%+ effective marketing techniques.

Participant Mix

The workshop is aimed at a wide range of managers and specialists from large and small businesses. Participant positions may include, but are not limited to:

Many companies consider it to be beneficial to send several participants, from various departments, to this type of workshop, such as Marketing, Finance, Business Development and Sales departments. Such team participation contributes to collective knowledge and experience. It encourages the creation of new concepts and ideas within the company thus enhancing the total value of the workshop for the company. We provide discounted price in these cases.

Credentials

• We liked professionalism and flexible approach of the Agency. T.Isataev, Investment company Vernyi Kapital.
• New trends in market regulations, positioning, simple tools for effective sales increase. S.Dzhilkibaeva, Boehringer Ingelheim Pharma GmbH
• Many practical suggestions for sales increase and profit growth of the company. Ekaterina Ragulina, Lex Analitik
• New approaches based on latest research. Helped to gain fresh perspective on all the key issues of the business. Ylar Ymit
• Clear-cut presentation of only important criteria, without wasting time on factors of little consequence. E. Ahmetzhanov, BULAK
• Return-on-marketing Investment Analysis + examples of successful / unsuccessful techniques were the most valuable. Starostina, М., Coca-Cola HBC.
• Case studies, systematic approach: general marketing concept was presented very well + practical applications in different scenarios. Kondratiev, V., Bee Line.
• Very hands-on market forecasting techniques, positioning, assumptions and reasons for decision making and pricing policy. D. Volodin, Bank Société Générale Vostok.

Pricing

The cost of the workshop per person is 120,000 (hundred and twenty thousands) tenge. This price includes 2 consecutive days of training,   comprehensive hand out materials in both electronic and hard copy formats, lunches and coffee breaks.

Early registration discounts:

Discounted price of 100,000 tenge if you register before 26 March 2012

Discounted price of 110,000 tenge if you register before 2 April 2012

5% discount for the third or more colleague from your company.

100% Satisfaction Guarantee

The Agency will provide a full refund if the training does not live up to your expectations. You simply need to inform the leader of the seminar at any time before the very end of the training.

Contact person

To register as a participant or if you require any further information please contact Ms. Assel Egizbayeva, Training Centre Administrator, by calling  8(727)258-48-88, 258-48-89 or emailing a.egizbaeva@lexanalitik.kz

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